Ecommerce has become a steadily growing industry in recent years. With the increase in Internet connection and the advancement of digital technologies, people have started to prefer online shopping for the convenience and ease of use. In addition, pandemics and lockdowns have further accelerated this trend, prompting many to shop online to avoid physically going to shops. The digitisation of ecommerce has enabled businesses to reach new customers worldwide and offer them a personalised and convenient shopping experience, often superior to that offered by traditional physical shops. As digital technologies continue to evolve, ecommerce is expected to continue to grow and prosper in the coming years.

Ecommerce and erp do not always talk to each other

Managing ecommerce can be a complex process for many companies, especially when they have to synchronise and manage a large product catalogue. In addition, very often the ecommerce platform and the site on which it resides are not connected to the company's management system, which results in manual updating and synchronisation of data that can generate errors and frustration.

This problem can be easily solved with the use of a connector that enables communication between ecommerce and ERP.

PrestaShop and Microsoft Dynamics 365 BC: united thanks to So Smart connector

After introducing connectors for the Shopify and WooCommerce platforms, So Smart now brings to market the solution for connecting Microsoft Dynamics 365 Business Central and PrestaShop.

Business Central is the online and modular management solution offered by So Smart, PrestaShop is a free and open source e-commerce platform that makes it easy to create an online shop. Thanks to its many features and the wide range of modules available, PrestaShop is a popular choice for small and medium-sized enterprises wishing to sell their products or services online.

Connect PrestaShop and Microsoft Dynamics 365 BC: 4 remarkable advantages

One of the main functionalities of the connector is the automatic synchronisation of the product catalogue between e-commerce and management. This means that product information such as descriptions, images and prices are automatically updated on both platforms. In this way, product updates are immediate and accurate, eliminating the need to manually update information on multiple platforms.

In addition to product synchronisation, the connector also offers comprehensive sales management, allowing confirmed orders to be automatically received in the online shop and quickly processed. In addition, the connector supports multi-country management, allowing companies to expand globally.

By automatically creating the master data of new e-commerce customers, the connector also simplifies the customer management process. New customers who make a purchase on the website are automatically registered in the management system, making customer data management and customer retention easier.

Finally, the e-commerce order dashboard allows you to monitor order processing in Business Central quickly and easily. With an overview of all e-commerce orders in progress, companies can easily manage workflow and order progress, ensuring maximum efficiency and productivity.

In summary, by connecting the Microsoft Dynamics 365 BC ERP and the PrestaShop ecommerce platform, the connector offers a complete and integrated solution for ecommerce management, simplifying product synchronisation, sales management, customer management and order tracking.